Letâ€™s break-out the Rorschach inkblot test for a moment.
When I think of Ebay.com, my first verbal knee-jerk reaction is â€œDamn, why didnâ€™t I think of thatâ€, in a tone of transparent jealousy, with maybe a dash of self-enmity.
When I think of that peer-to-peer late 2000 sensation, Napster, my reaction is similar, probably a little more pretentious: â€œThis isnâ€™t all that special. I can code this, give me a month.â€
But, if you show me an insignia t-shirt of a professional sports team juxtaposed with a price-tag, or if you playback a 30-second clip of monkeys in suits, and then whisper over that this Superbowl commercial costs over 2.4 million to air on TV, I would probably drop my jaw for a few seconds, capitulating my haughty-air of feigned business acumen, and simply concede, â€œWowâ€¦ thatâ€™s a stroke of Geniusâ€.
Alright, so this is the makeup of the football product:
1. A group of guys with enormous athletic talent.
2. The important claim that these guys â€œrepresentâ€ the citizens of a particular region of the Country.
3. Then, let sit over time till the eventual engendering of an artificial solidarity by the community they represent.
4. Make money. If youâ€™re a decent team, charge 80$ for a seat in your stadium. Start with this â€œtill-jarâ€ of ticket sales, and quickly advance to the more lucrative potential in million dollar TV ads, products, magazines, etc. Skyâ€™s the Limit.
The Patriots have won their 3rd Superbowl in over 4 years, and now the whole of New England is in a state of accomplishment, as though they had some contribution to this victory. And, I am one of them. I was squirming on every New England fumble, jubilant for every McNabb sack, and sincerely joyful at how the game overall turned out, a Patriots Victory.
Itâ€™s easy to forget that the Patriots, and all professional teams, are: First, a business, and only Second, a sports team. And hey, if you can combine the two and be filthy rich in the process, Amen, itâ€™s America.